Project Overview
VK Web, a French digital agency offering web development, SEO, PPC, social media, email marketing, AI-powered chatbots, maintenance, and comprehensive marketing strategy services, wanted to expand its market reach, elevate its brand authority, and increase qualified leads (for web builds, marketing campaigns, AI tools). Our remit: overhaul their SEO & content strategy, refine site architecture, optimize on-page & technical SEO, and strengthen thought leadership via content. The aim: grow organic traffic, improve rankings for competitive service keywords, and boost conversion from site visitors into clients.
Challenges
- Highly competitive market — digital marketing agencies in France face strong competition; many agencies already rank well for service keywords like “SEO,” “conception de site web,” “marketing numérique.”
- Generic vs niche service positioning — many service pages were broad; opportunity to target more specific, high-intent keywords (e.g. “chatbot IA 24/7,” “optimisation SEO local France,” “maintenance WordPress sécurisée”).
- Technical & performance issues — load speeds, mobile usability, schema / structured data might have been under-utilized; internal linking could be improved to distribute authority among important service pages and blog / resources.
- Content gaps in trust & education — limited content for prospective clients who are looking for comparisons, case studies, success stories, or how-to guides before choosing an agency.
- Conversion leakages — visitors might see service pages but not convert due to lack of clear CTAs, insufficient proof of credibility (client logos, case studies), or limited content that addresses objections/trust.
Solutions
- Keyword & Competitor Mapping
- Identified high-intent, service-specific and local French keywords across VK Web’s offerings (SEO, chatbot IA, site web, maintenance, email marketing, etc.).
- Analyzed top competing agency sites for content structure, service page headlines, meta data, and blog topic gaps.
- On-Page & Metadata Optimization
- Improved title tags, meta descriptions, header tags (H1/H2) for service pages with semantic and long-tail keywords.
- Added / refined schema markup (LocalBusiness, Service, FAQ, Review) so service offerings appear more prominently in SERPs.
- Enriched content on service pages: benefits, features, process, testimonials, case studies.
- Technical SEO & Site Architecture Enhancements
- Improved page load speed (image optimization, caching, script optimization), ensured responsive design.
- Ensured mobile usability and enhanced Core Web Vitals.
- Cleaned up broken links, canonical issues, optimized site map, leveraged internal linking: connected blog articles & case studies to service pages to distribute authority.
- Content Strategy & Thought Leadership
- Launched / expanded blog content: how-to guides, comparisons (e.g. “SEO vs PPC”, “Benefits of chatbot IA pour service client”), SaaS tools and AI topics relevant to their audience.
- Published case studies showing past client successes (increase in traffic, leads, etc.) to build trust.
- Created complementary content (FAQ pages, service process explanations) to address prospective client concerns.
- Conversion & Trust Optimization
- Strengthened calls-to-action on key pages (“Demander un devis”, “Réserver une consultation”) prominently.
- Displayed proof: client logos, testimonials, statistics (e.g. % croissance trafic, nombre de mots-clés positionnés) to reinforce credibility.
- Tested form placements, simplified contact/onboarding forms to reduce friction.
- Ensured consistency of design & messaging to increase trust.