Project Overview
Our client, SolarPlus LLC — a licensed electrical contractor serving the Dallas-Fort Worth area — sought to elevate its online presence, attract high-intent commercial and residential leads, and demonstrate its capabilities in advanced energy systems (e.g., solar + battery, EV charging). We delivered a comprehensive SEO-driven re-engineering of the website: technical audit, in-depth keyword research across service categories, content strategy focused on both transactional and informational intent, and on-page optimisation for each service offering. The outcome: stronger organic visibility, increased qualified inbound leads, and measurable growth in high-value service bookings.
Challenges
- Intense competition in the DFW market for key service keywords such as “commercial electrical contractor Dallas-Fort Worth”, “EV charging installation Midlothian”, “solar battery backup Texas”.
- Inconsistent use of service-specific keywords and optimisation across the site’s many service pages (commercial new construction, tenant build-outs, residential, solar & energy solutions).
- Metadata and structured data (schema) were under-utilised, reducing chances of rich results and featured snippets.
- Internal linking and site architecture lacked strong semantic support for the broader energy services (e.g., solar + battery vs. standard wiring), limiting crawl-depth and topical authority.
- Weak content support for high-intent informational queries (e.g., “how to upgrade electrical service for EV charger”, “benefits of battery storage for commercial buildings”), which meant lost opportunities in the long-tail.
Solutions
- Performed extensive keyword mapping and competitive analysis for each service vertical (commercial wiring, tenant build-outs, lighting solutions, solar & battery systems, EV charging) and localised by DFW region.
- Standardised metadata (title tags, meta descriptions) and integrated semantic (LSI) keywords throughout service pages to strengthen relevancy and topical breadth.
- Overhauled the internal linking architecture: created clear service-hub pages, related-service clusters, and cross-links between high-intent and supporting content for improved user-journey and crawl efficiency.
- Rolled out a content strategy targeting both buyer-intent and educational queries (e.g., blog posts, FAQs, installation guides) to capture informational traffic and nurture leads.
- Upgraded technical SEO: implemented schema markup for local business + service, ensured mobile responsiveness and improved page-speed/Core Web Vitals, and refined indexing strategy for key service pages and project portfolio.