Project Overview
Our client, Emirates Dream Home — a premium home-interiors and fit-out specialist in the UAE — sought to boost organic visibility, attract buyers actively looking for high-end interior solutions, and grow conversion rates via search-engine traffic for non-branded, high-intent keywords. We undertook a large-scale SEO initiative: performing deep technical audits, executing exhaustive keyword research (across interior-design services, villa fit-outs, luxury home remodeling), building a content-driven strategy (blogging, guides, case-studies), and refining on-page optimisation across the entire site. The result: enhanced search performance, stronger category authority in the home-interiors niche, and measurable ROI from organic channels.
Challenges
- Fierce competition for product/services-related keywords (e.g., “luxury villa interior design Dubai”, “complete home fit-out Abu Dhabi”).
- Inconsistent keyword usage and optimisation across service-pages and project portfolios.
- Under-optimised metadata (title tags, meta descriptions) and weak internal linking structure limiting crawl depth and user journey.
- Insufficient content addressing informational + buyer-intent queries (e.g., “how to choose interior designer UAE”, “villa renovation cost Dubai”) — limiting long-tail visibility.
- Limited presence in featured snippets, rich results, and voice-search friendly queries.
Solutions
- Conducted advanced keyword-mapping and competitor-analysis across the full spectrum of services, project types and geographic areas in the UAE.
- Standardised metadata site-wide, integrated semantic keywords within page content and service-pages to align with search intent.
- Revamped internal linking architecture (service → portfolio → case-study) for improved crawl-depth, reduced orphan pages and enhanced user experience.
- Launched a blog/content strategy targeting both informational (pre-purchase) queries and transactional intents (service enquiry) — e.g., lifestyle articles, renovation check-lists, “before & after” project features.
- Enhanced technical SEO: improved indexing, added or refined schema markup for local business & services, and improved Core Web Vitals (mobile-load, interactivity, visual stability) to support user experience and search-engine signals.