Project Overview
ATB Cleaning Services, a family-owned business based in Cork, Ireland, specializes in eco-friendly residential and commercial cleaning solutions. With a mission to provide reliable and affordable cleaning services, they sought to enhance their online presence and attract more local customers through effective SEO strategies.
Challenges
- High Competition: The cleaning services market in Cork is saturated, making it challenging to stand out among numerous competitors.
- Limited Online Visibility: Despite offering quality services, ATB Cleaning Services struggled with low organic search rankings, leading to limited online visibility.
- Underutilized Digital Marketing: The company had minimal engagement with digital marketing channels, missing opportunities to reach a broader audience.
Solutions
- Local SEO Optimization: Implemented a comprehensive local SEO strategy, including optimizing Google My Business listings and ensuring NAP (Name, Address, Phone Number) consistency across online directories.
- Website Enhancement: Revamped the website to improve user experience, mobile responsiveness, and loading speed, ensuring it meets SEO best practices.
- Content Strategy: Developed and published high-quality, keyword-rich content targeting local cleaning service keywords to improve search engine rankings.
- Social Media Engagement: Increased presence on social media platforms like Facebook and Instagram to engage with the local community and showcase services.